We present a model which can be used to describe hybrid entities in an augmented reality environment. An architectural description of the model is firstly given. Next, a FIPA-compliant agent description of the model is proposed. Finally the paper discusses an overview and some implementation details of a project dealing with Augmented Reality context aware services in a cultural heritage site. These services are provided based on visitors customized profiles and current position in the site, as revealed by a positioning site implemented with low cost Bluetooth devices (cellular phones, PDAs, USB terminals).
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